Bath Spa University Implement Living Map Digital Wayfinding Solution

Bath Spa University, renowned for its commitment to student welfare and social inclusion, has implemented the Living Map digital wayfinding platform to revolutionise campus navigation, student and visitor welfare, and accessibility.

Traditionally, navigating university campuses poses challenges, especially for newcomers. Recognising the need for a modern solution, Bath Spa University partnered with Living Map to develop a dynamic digital map accessible through the University’s mobile ‘My Bath Spa’ app, website, and onsite digital kiosks. This innovation integrates seamlessly into the University’s ecosystem, offering students a comprehensive tool for managing their academic and campus experiences efficiently.

Morgans Consult had already worked with Bath Spa, deploying mobile temporary billboard systems around the campus to aid wayfinding during open days and freshers’ weeks. Now, with the addition of digital mapping, students and visitors have navigation assistance all around them, and in the palm of their hand. 

With interactive kiosks positioned in key locations, students and visitors will have the information they need to ensure stress free movement around the complex university campus.

What is Living Map?

Living Map, a market leader in digital wayfinding and indoor/outdoor mapping, is a perfect wayfinding solution for complex buildings and outdoor spaces such as University Campuses. Living Map ensures both an intuitive user experience as well as a platform that will provide accurate data that can be used and analysed.

Key features of the Living Map Platform™ include:

  • Enhanced Student Experience: Students can navigate to their classes with ease, reducing stress and disruptions to their learning. The platform empowers students to feel confident in reaching their destinations on time.
  • Inclusivity and Accessibility: With step-free routing options and highlighted accessible routes, ramps, and elevators, the platform promotes inclusivity and removes physical barriers for individuals with mobility impairments.
  • Visitor Engagement: Prospective students and visitors can access the digital map through the University’s website and app, enabling them to familiarise themselves with the campus before arrival. This interconnected digital experience enhances the University’s open day events and supports prospective students in making informed decisions.
  • Sharing location: The digital map allows users to share their exact location, addressing the common challenge of finding meeting points on campus. This feature enhances efficiency and reduces stress for students, staff, and visitors alike.
  • Data-Driven Improvements: The platform will provide valuable insights to the University into user behaviour and campus traffic, enabling data-driven decisions to be made on improvements to support students and enhance the overall university experience.

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“At Bath Spa University, we prioritise student experience and inclusivity,” says Rebecca Schaaf, Pro-Vice-Chancellor Student Experience. “Our dedication to inclusivity has been recently recognised with Bath Spa University being named the University of the Year for Social Inclusion by The Sunday Times Good University Guide 2024. The Living Map digital wayfinding platform is a continuation of this commitment, designed to support students in their journey towards academic success and further enhance inclusivity across campus.”

The launch of the Living Map Platform™ coincided with a Bath Spa University open day, welcoming approximately 1000 new visitors to the site. The University has already received positive feedback about the new digital map from parents of students with mental healthcare needs expressing how pleased they were, as the digital wayfinding map alleviates worries about navigating the campus and reduces anxiety associated with campus life.

Related: Providing Temporary Billboards for London’s Biggest Events

“We are thrilled to provide a solution that addresses the needs of our diverse student population,” says Rebecca Schaaf. “With around 26% of our students identifying as disabled, neurodivergent, or having a mental health condition, the Living Map platform, in conjunction with the University’s AccessAble guide, will help students orientate themselves around our campuses and settle into life at Bath Spa.”

Rebecca Price, Facilities Manager and lead on this project for Bath Spa University, added: “We’re so pleased to have an interactive kiosk in the Commons Atrium at Newton Park campus, and that the digital maps are now available via the My Bath Spa app and the University website for everyone to explore. And it doesn’t stop there. We aim to introduce more kiosks at key points across our campuses in the future, and we’ll continue updating the maps with more wayfinding information.”

As UK universities continue their digital transformation journey, Bath Spa University leads the way with Living Map, leveraging innovative technologies to enhance the student experience and promote inclusivity across campus.

The digital map can be found on the Bath Spa University website.

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