Studies show that, on average, shoppers lose 15 minutes of shopping time due to difficulties locating their vehicle or finding their way around the mall.
At 2.2million square feet, with over 200 shops, restaurants and leisure activities, navigating Manchester’s Trafford Centre can often be a challenge for some visitors – reducing shopping time and potentially leading to increased overwhelm and stress.
To improve the experience for visitors, and deliver a seamless, efficient journey, Trafford Centre has implemented a digital solution to improve wayfinding and accessibility, with a live, digital map available on the centre’s website and on strategically positioned screen kiosks throughout the mall.
Morgans Consult, implementation partner of Living Map, supplied, branded and installed these digital screen kiosks.
The screens detail each retailer within the centre, car parks, entrances and services such as toilets, guest services and escalators/lifts. It offers live intelligence on each of these retailers and services, for example, if an escalator is out of service this will be highlighted on the map. Customers can also input where they want to go, such as a particular store, and the map will provide a direct route to that location.
We’re all used to using our phones to help us navigate A to B. Via Morgans Consult’s strategically positioned screen kiosks, and Living Map’s innovative wayfinding technology, visitors can easily plan their route through the complex mall, scan their personal QR code, and the route will be opened in their phone’s default browser.
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Trusted by some of the world’s most complex spaces, including Canary Wharf, King’s Cross, St. Pancras International, and The Met, Living Map’s technology enables retail spaces to provide visitors with a smooth shopping experience, guiding them effortlessly through the space.
Living Map for Retail – How does it work?
Digital wayfinding & mapping: Drive retail engagement
The Living Map Platform promotes specific stores or attractions by giving routing suggestions to map users, leading to increased shopper engagement and improved experience. The map provides visitors access to simple mobile and kiosk wayfinding, meaning shoppers can spend more time exploring the facility and less time looking for directions.
According to the Papworth Trust, 20% of disabled individuals face challenges navigating shopping environments. Living Map’s digital mapping addresses this by providing stair-free routes and multilingual options, ensuring that all visitors can navigate the space confidently, regardless of mobility or language preference.
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It’s more than digital wayfinding & mapping: Living Map is also designed to improve operations
Living Map’s product suite includes features to improve operations within complex environments, leading to smarter space management. Real-time asset tracking allows operations to track the location of valuable equipment and staff at all times, deploying them to tasks quickly and efficiently. Additionally, Living Map’s analytics dashboard allows operations to understand the most popular paths, which shops are most in demand, and potential bottlenecks, allowing for optimal space usage.
If you’d like to find out more about how digital mapping and wayfinding can enhance visitor experience and accessibility, just reach out to us on info@morgansconsult.com / 02920 672828.
