Recent studies show that nearly 70% of consumers still value the in-store shopping experience, with a strong emphasis on ease. As the retail landscape continues to evolve, enhancing the physical shopping experience remains a priority for both shoppers and retailers.
Metrocentre is one of the UK’s largest shopping and entertainment destinations, with an intricate layout that can overwhelm visitors and pose operational challenges. Living Map has simplified navigation at the centre by implementing a digital mapping solution accessible via the centre’s website and 13 interactive kiosks, strategically positioned throughout the site.
The solution also improves accessibility with stair-free routing options, optimises foot traffic, and supports staff, while also using data analytics to drive smarter decisions for the retail space. This drives continuous improvements at the centre which align with visitor preferences and elevate overall shopper experience.
Gavin Prior, Centre Director at Metrocentre shared his thoughts on this exciting development:
“Metrocentre is a huge site occupying over 2,000,000 sq ft of space and is home to over 270 stores, restaurants and leisure attractions. Due to this size and scale, it is important that we make navigating the centre as easy as possible for our visitors, to enable them to make the most out of their visit.”
RELATED CASE STUDY: Living Map Implemented at Trafford Centre Manchester
About Living Map
Living Map is a market leading dynamic, digital mapping platform, transforming the world’s most complex indoor and outdoor spaces by improving overall visitor experience and driving operational efficiency. Living Map’s product suite is built up of routing and wayfinding, asset tracking, the analytics dashboard and the map manager system.
Morgans Consult partnered with Living Map in 2024, working together to bring their digital mapping technology to on-site interactive.
Living Map has earned the trust of global clients in retail, healthcare, culture, transportation and smart spaces, including notable names like the NHS, Canary Wharf, St. Pancras International, Trafford Centre, King’s Cross and the Met Museum.
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It’s more than digital wayfinding & mapping: Living Map is also designed to improve operations
Living Map’s product suite includes features to improve operations within complex environments, leading to smarter space management. Real-time asset tracking allows operations to track the location of valuable equipment and staff at all times, deploying them to tasks quickly and efficiently. Additionally, Living Map’s analytics dashboard allows operations to understand the most popular paths, which shops are most in demand, and potential bottlenecks, allowing for optimal space usage.
If you’d like to find out more about how digital mapping and wayfinding can enhance visitor experience and accessibility, just reach out to us on info@morgansconsult.com / 02920 672828.
