Having managed the implementation of two full rebrands across 70 high street branches, Morgans Consult have been working at PBS’s newest store in Swansea, ensuring we help create an inviting and functional space for visitors and staff.
This project featured a range of signage and branding types including large external built-up letters, projecting signs, window manifestations, interior brand installations, feature walls, and 3D logos.
Here’s a deeper look at the project…
About Principality Building Society
Principality Building Society is one of the United Kingdom’s leading mutual financial institutions, with a proud heritage spanning over 165 years. Serving more than 500,000 members, Principality operates without shareholders, ensuring that 100% of its profits are reinvested into enhancing its products, services, and the communities it supports.
At Morgans Consult, we like to build long lasting, sustainable relationships with our clients through exceptional service, account management and achieving value for each customer. We’ve been working with Principality Building Society for over 15 years, and in that time have undertaken two full brand rollouts for the company, in addition to ongoing maintenance and renewal across more than 70 branches in Wales. Morgans Consult collaborated with Principality to manage the design, manufacture and install of signage solutions throughout the site, including wayfinding, large illuminated exterior signage and brand installations.
The Space
Having relocated from its long-established branch on Kingsway to a more central and accessible site on Oxford Street in Swansea, Principality has taken a strategic step to enhance its visibility and accessibility. This prominent, pedestrian-friendly location enables the Society to build upon its existing legacy and further strengthen its presence within the local community.
The new branch has been thoughtfully designed to reflect Principality’s member-first ethos, offering an inviting and functional space for both customers and staff. This move not only modernises their physical footprint but also reaffirms their long-term commitment to serving the Swansea community with care, consistency, and purpose.
This relocation marks not just a change of address, but a renewed investment in the future of high street banking and Principality’s enduring role at the heart of the community.
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What We Did
As part of our collaboration with Principality Building Society on their new Oxford Street branch, we were commissioned to deliver a comprehensive signage and interior branding package that aligned with their values of member-first service and community warmth.
This included the production and installation of precision cut vinyl door graphics displaying the branch’s opening hours, as well as their iconic logo in acrylic, prominently installed on their cash pods to reinforce brand visibility. To enhance privacy and client comfort within office spaces, we supplied decorative printed manifestations that strike a balance between discretion and design. Additionally, we provided vinyl meeting room name signage to contribute a sense of identity and clarity within the workspace. To bring warmth and character to the environment, we manufactured a feature campaign wall using custom wallpaper in Principality’s signature red, complemented by mounted shelves and picture frames to evoke a welcoming, home-from-home atmosphere. A strategically positioned leaflet dispenser was also installed to ensure customers have convenient access to important information and services.
In addition to the internal branding elements, we were also responsible for delivering a range of external signage solutions that enhance visibility and reinforce brand identity. This included the manufacture and installation of a non-illuminated aluminium fascia sign, finished in Principality’s signature red and prominently displaying the company name and logo. Designed to wrap around the front elevation of the building, the signage provides a bold and cohesive visual presence on Oxford Street.
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To further support wayfinding and pedestrian recognition, we also installed a projecting sign featuring the Principality logo. Positioned to be clearly visible from a distance, it ensures the branch is easily identifiable to passing foot traffic, contributing to both accessibility and brand prominence in a busy city centre environment.
Morgans Consult and PBS Partnership
Our partnership with Principality Building Society on the fit-out of their new Oxford Street branch reflects a shared commitment to quality, community, and meaningful customer experience. By combining considered design with practical functionality, we were proud to contribute to an environment that not only supports Principality’s operational needs but also embodies the welcoming, member-focused values at the heart of their brand. This project stands as a testament to the power of thoughtful collaboration in creating spaces that feel both professional and personal, where customers can feel truly at home.
