Wayfinding ensures the safe and stress-free movement of people around complex spaces. It helps visitors understand where they are, and how to navigate to the places they want to go. Not only does this improve a visitor’s experience of the environment, it helps ensure those visitors receive a positive experience of the space, and the space owner.
In a retail environment, wayfinding systems can ensure customers are routed past key product displays (think IKEA!) or that they can find specific products quickly and easily (think B&Q!).
Morgans Consult have implemented wayfinding systems for a range of clients and environments. From town-wide wayfinding for local authorities, visitor attractions such as RSPB nature reserves, to high-end boutique hotels, and complex retail environments.
Digital Wayfinding
For complex sites with separate retail zones and a large range of products, digital wayfinding systems can further enhance a customers’ experience. We’ve implemented digital systems that help customers find specific zones, and even specific products.
Digital screens can further enhance the shopping experience, with the ability to check stock (think Screfix!), find out more information about a specific product (think McDonalds), and even pre purchase before collection (think Argos!). They can also be used for product promotions or upselling.
Living Map, the market leading digital mapping, wayfinding and asset tracking solution has a range of retail-specific applications, including:
- Real-time customer routing/diverting
- Product locating
- Advertising and promotions
- Maps download to customer phone – allowing post-visit promotions
- Fully brandable to fit the site’s aesthetic
- Can exist on company websites, so customers can interact with the environment before they arrive.
Related: Our Work with Principality Building Society Branches
Combining Wayfinding with POS
Wayfinding can work in conjunction with POS, and should be seen as part of the same system. Well planned wayfinding in a retail environment is not only about customer experience, it enhances sales.
What Does Successful Wayfinding Achieve?
- Health and safety compliance
- Improves customer experience
- Deepens connection between audience and brand
- Ensures inclusivity
- Ensures pre-planned routes are used
- Signposts to products and promotions
How We Implement Wayfinding Systems?
- Signage audit and route planning
- Knowledge of health and safety legislation in retail
- Signage design, in line with brand guidelines or environment
- Utilising materials and aesthetics that feel part of the environment, including:
- Stone
- Wood
- Metals and Corten
- Acrylic
- Digital systems
- Design, manufacture, install and maintain.
Tip: Conduct regular audits to ensure signs are not obstructed or damaged.
We’ve implemented wayfinding systems a range of clients, including:
- IKEA
- RSPB
- Midland Metro LTD
- Welsh Government
- Devon County Council
- Welsh Water
- Spire Healthcare
- Transport for Wales
And many more.
At Morgans Consult, we specialise in designing, manufacturing and installing signage that improves customer experience, directs to POS, and meets all UK legal requirements, from planning, fire safety, and accessibility.
If you’d like to find out more please reach out on info@morgansconsult.com / 02922 400 807
