We’re delighted to have extended our support of Cardiff City FC as Official Partner and sponsor of the Morgans Consult Legends Lounge, one of Cardiff City FC’s most prestigious hospitality areas.
Cardiff City has a long-standing relationship with Morgans Consult, who have been an Official Partner and signage & branding supplier since 2022. Over the past three seasons, we’ve provided quality signage and branding solutions at Cardiff City Stadium, the recently developed CCFC Academy in Llanrumney, and the CCFC Foundation.

This Official Partnership ensures we continue to create environments that engage and inspire fans, motivate players, and that are accessible and inclusive for all.
Morgans Consult work across multiple industries, from sports venues, hospitality, construction, retail, healthcare and education. We create stunning branded environments, wayfinding schemes, point of sale, and digital activations to ensure brands connect deeply with their audience.

Morgans Consult have a long-standing relationship with Cardiff City FC, having provided branding and signage solutions for the Club, club commercial partners and Cardiff City Stadium since 2012.
In addition to supporting the senior teams and branding the Cardiff City Stadium we also work closely with the Cardiff City Foundation, branding their facilities at the House of Sport, and the huge Cardiff City FC Academy development in Llanrumney. It’s fitting that we’re renewing our support for CCFC as a crop of exciting young players are performing so well for the senior team, after progressing through the motivational environment we created in collaboration with the academy.
Related: Designing a Motivational and Engaging Space for the New Cardiff City FC Academy

Michael Kitchin, Managing Director at Morgans Consult, said: “Morgans Consult is proud of its Cardiff roots. These roots reach back over 200 years to our origins as stone masons. And while our client base is now UK wide, our home is very much Cardiff!
“Sponsoring the Legends Lounge presents us with a fantastic opportunity to strengthen our relationship with the club, its fanbase and the city.
“To be aligned with a club with such passionate support, sizeable brand presence, and reputation, gives us a platform to promote our business and showcase our work. Sponsoring the lounge also gives us an opportunity to engage directly with likeminded businesses.”

Adam Pierce, Senior Partnerships Manager at Cardiff City FC, added: “The Morgans Consult Legends Lounge has been such a popular Hospitality option over the past three years, so we’re delighted that Morgans Consult have shown their continued support for the Club by extending their partnership with us.
“As well as sponsoring the Lounge, which is a family favourite option for our guests, Morgans Consult have also provided several excellent signage and branding opportunities in recent seasons, which have helped to elevate the matchday experience for players and fans alike. We look forward to developing this relationship further over the years ahead.”

Everyone at Morgans Consult wishes Brian Barry-Murphy, the team, and the staff at Cardiff City FC all the very best for the remainder of the season. C’mon City!
If you’re an existing client and wish to join us in the Legends Lounge, drop your account manager a line. If you aren’t currently a client (and you really should be!) the Morgans Consult Legends Lounge is available to book for our upcoming Championship fixtures via the CCFC Commercial Department. Tel: 033 33 11 1921 or email sales@cardiffcityfc.co.uk.






