Tŷ Hotel Newport – Branding and Signage Scheme at Wales’ Largest All-Electric Hotel
The Celtic Collection has opened a brand new, sustainability-focused hotel in Newport, and tasked Morgans
We work across the hospitality sector, from luxury hotels and resorts to independent restaurants, bars, and venues – helping operators create environments that are easy to navigate and memorable to experience.
For hotels, clear wayfinding is essential to guide guests confidently through receptions, corridors, and facilities, while signage and branded interiors help build the overall guest experience. In restaurants and leisure venues, eye-catching fascia signage, illuminated displays, and creative graphics make the first impression count, reinforcing brand identity and drawing customers in.
Creating a Seamless Guest Journeys
Hotels, restaurants, and leisure venues need signage that guides guests effortlessly from arrival to departure, reducing confusion and enhancing the overall experience.
First Impressions Matter
Exterior and entrance signage are often the first interaction a guest has with your venue. Poor or outdated signage can weaken brand perception and deter potential customers.
Balancing Brand and Function
Hospitality signage must be both practical and visually aligned with the venue’s brand — striking the right balance between aesthetics, legibility, and consistency.
Adapting to Dynamic Spaces
Hospitality venues frequently update layouts, refurbish interiors, or host events. Signage systems need to be flexible, durable, and easily updated to keep pace with change.
Research shows that clear and consistent wayfinding can directly improve guest satisfaction, reduce staff time spent giving directions, and support repeat visits. Branded environments also influence customer perception and loyalty, creating a stronger connection between the venue and its guests.
Our work in hospitality includes full brand and signage rollouts, such as the opening of The Parkgate Hotel, part of the prestigious Celtic Manor group, where we delivered a complete scheme of window manifestations, wayfinding door signs, floor indicators, and directories — ensuring a consistent guest experience from arrival to checkout.
The Celtic Collection has opened a brand new, sustainability-focused hotel in Newport, and tasked Morgans
Brief To design a tactile wayfinding and brand implementation scheme for Cardiff’s newest luxury hotel,
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Expertise across Hospitality venues
We deliver signage and branding solutions that work across the hospitality sector — creating clear, welcoming environments for hotels, bars, restaurants, and leisure venues.
Design meets brand identity
We create signage that is practical and durable while staying true to your brand identity — making sure first impressions las
Enhancing guest experiences
Our hospitality signage helps guests feel comfortable and confident, reducing confusion and ensuring every touchpoint reflects your brand.
Proven Hospitality Partnerships
From boutique openings to major rollouts like The Celtic Manor Collection, we’re a trusted partner for delivering hospitality signage at every scale.
Clear signage is essential in hospitality, helping guests feel welcome and confident from the moment they arrive. We design and manufacture external and internal signage — from entrance features and reception directories to wayfinding and regulatory signs — all tailored to your venue. Every sign is crafted to complement your brand identity and guide guests seamlessly through their stay.
Accessibility is central to creating inclusive hospitality environments. Our signage solutions incorporate raised tactile letters, Braille, and high-contrast designs, ensuring all guests — including those with visual or mobility impairments — can navigate safely and independently. We ensure full compliance with UK accessibility regulations, giving you confidence in meeting standards.
For hotels, restaurants, and venues in Wales, bilingual signage is a legal requirement and an important gesture of welcome. We provide clear, accurate signage in both English and Welsh, carefully balancing readability with your brand guidelines. The result is a consistent, professional look that enhances guest experience and ensures compliance.
The guest experience begins before they even walk through the door. External signage, fascias, and architectural branding play a vital role in setting expectations and showcasing your identity. We design and deliver exterior branding that is eye-catching, durable, and consistent with your wider interiors — ensuring your venue is instantly recognisable and firmly on brand.
Every detail of your space contributes to how guests perceive your brand — from exterior fascias and entrance signage to interior graphics and bespoke installations. We create environments that tell your brand story at every touchpoint, whether through large-scale wall graphics, custom-built features, or subtle branded details. The result is a cohesive, memorable experience that strengthens identity and leaves a lasting impression on every guest.
Large hotels, resorts, and leisure destinations can be complex to navigate. We develop wayfinding strategies that anticipate guest needs, reduce confusion, and make journeys effortless. Our full service includes consultation, on-site surveys, bespoke design, manufacturing, installation, and post-occupancy support to ensure your signage continues to deliver value long after launch.
Digital displays and wayfinding technology are powerful tools for engaging guests and managing spaces dynamically. Whether it’s real-time event schedules, interactive maps, or digital menu boards, we design, supply, and install solutions that integrate seamlessly with your venue. Content can be updated instantly, keeping your communication fresh, relevant, and on-brand.
For large hotels, resorts, and event venues, digital wayfinding takes guest navigation to the next level. In partnership with Living Map, we provide interactive kiosks, mobile apps, and digital maps that guide guests to rooms, conference facilities, restaurants, and leisure amenities. These tools reduce pressure on staff, cut down on confusion, and create a smoother, more professional guest experience.
