Brief
We’ve received a range of briefs from the FAW. From stadium branding to awards events, team environment branding such as team hotels and training facilities, and commercial and administrative buildings. We work closely with supplied brand guidelines of both the FAW and their commercial partners, but are given creative freedom when the solution demands. We have worked with our affiliate companies, allowing us to utilise materials such as Welsh slate, oak, acrylic, metals and glass.
The Solution
Since we first began working with the FAW 15 years ago, we’ve supplied varied solutions that responded directly to the needs of each project.
In 2025, in addition to our ongoing support, we won the contract to deliver a full signage, branding, wayfinding and acoustics pack for the £3million extension to the headquarters in Cardiff.
We delivered external and internal signage throughout the site, bespoke brand activations in office spaces, player zones, meeting rooms, corridors and reception areas. This extension also included the implementation of a full acoustics solution in their new, UEFA accredited press conference suite and media centre.
Our Ffeel Acoustics range was used to ensure the space met strict sound absorption targets, and with sustainability being important, the entire acoustics installation was manufactured from recycled plastic bottles.
Sign Types Supplied
- Illuminated external
- Wayfinding
- Brand installations
- Printed internal graphics
- Grand format banner prints
- Exhibition display systems
- Light boxes
- Event branding
- Trophies and awards
- Acoustics
Wider Scope
Andco Studio, a creative agency set up by Morgans Consult in 2022, has worked with the FAW on a number of projects, including creating a new visual identities for the Wales Men’s National Team and Women’s National Team. These visual identities are used in official branding both online and in real-world environments such as team hotels, stadium branding, training grounds etc. Andco also continues to offer design support services to the FAW, creating digital and print content for the Association, for the national teams, domestic leagues and grassroots football.
Morgans Consult also works with affiliate companies to create bespoke products for the FAW. We collaborate with Stone Sign to create the EE sponsored Player of the Match trophies, awarded after every senior international match as well as player retirement awards. Each year, Morgans Consult collaborates with Dipec, bespoke acrylic fabrication specialists, to create 30+ wood/acrylic trophies for the National League Awards.
