Brief
We designed and installed a comprehensive static and digital wayfinding scheme for Halifax Borough Market, helping Calderdale Council bring visitors confidently into the space and providing the flexibility to respond to changing trader occupancy, events and promotions without physical modifications to the scheme
Solution
The market presented a challenge that static signage alone could not address. Trader occupancy changes regularly – units change hands, traders relocate, and seasonal layout adjustments are routine. A purely static scheme would require physical modifications every time any of this occurred. The digital totems resolve this directly.
The fully branded totems are managed by Calderdale Council and updated in real time without any physical intervention. The screens display trader directories and unit locations, event information and programming, marketing and promotional content, seasonal layout changes, and live announcements – giving the Council a flexible, responsive communication platform across the site.
The digital installation also creates a commercial opportunity for the Council. The screens provide a platform for on-site advertising, offering a potential revenue stream from trader promotions and third-party advertising as footfall grows
Solutions Supplied
- Design of static and digital wayfinding scheme
- Manufacture of all signage and totem elements
- Foundation preparation, ducting and conduit installation
- Supply and installation of branded digital totems
- On-site installation across internal and external areas
- Project management and coordination with Calderdale Council
