Royal Voluntary Service logo

Royal Voluntary Service

Morgans Consult have been working with this important charity since their rebrand from the Women’s Royal Voluntary service. We have re-branded over 230 sites, working throughout Wales, Scotland and England.

At a glance

• Formerly Women’s Royal Voluntary Service
• Set up 80 years ago inspiring over 3 million people to volunteer in their community and through the NHS.
• One of the largest hospital retailers in the UK.
• Over 230 volunteer-run, shops, coffee shops & trolley services re-branded by Morgans Consult.


RVS contracted Morgans Consult to re-brand their estate quickly and cost efficiently ensuring that all locations shared the charity’s new strong brand message. Morgans Consult were tasked with working alongside the charity’s designers to deliver the brand on budget. Innovative samples were approved at head office before the approval of full artwork for each site as well as a project plan, managed alongside each hospital’s estate team. Morgans Consult designed, manufactured and installed signage at each location in a challenging time period.


The successful delivery of a new brand that reflects the charity’s new name whilst ensuring the brand message and history is retained. Since this successful re-brand rollout, Morgans Consult have worked alongside the charity to deliver new cafe and shops brands in important locations which are continuing to help increase the charity’s brand awareness. The continued retail success of the charity alongside donations allows the charity to continue to carry out their important work in the community.

Recent projects