The Parkgate Hotel

Morgans Consult were commissioned to design a tactile wayfinding and brand implementation scheme for Cardiff’s newest luxury hotel, The Parkgate. Located in two of Cardiff’s most iconic and beautiful buildings.

At a glance

• Built at the turn of the 20th century
• Granted Grade II listed status in 1975
• Design of a wayfinding system
• Delivery of building branding, creating a high-end, luxury feel

Brief

To design a tactile wayfinding and brand implementation scheme for Cardiff’s newest luxury hotel, The Parkgate. Located in two of Cardiff’s most iconic and beautiful listed buildings.

Solution

The Parkgate Hotel is in the heart of the Welsh capital, a stone’s throw from the Principality Stadium. The hotel is the result of an extensive renovation project, combining two of Cardiff’s most iconic buildings, the former Head Post Office and the Welsh Capital’s old County Court. Built at the turn of the turn of the 20th Century, both buildings were granted Grade II listed status in 1975 in recognition of their historical significance and its representation of the grand-Victorian and Edwardian civic architecture.

Our task was twofold; First, to create a beautiful brand implementation scheme that would celebrate the history and original features of the building while positioning The Parkgate alongside some of the most luxurious hotels in the UK. Second, to plan and design a wayfinding scheme to encourage seamless navigation between the many building zones.

Products

  • Exterior Cast Bronze Building Signage
  • Wayfinding System Design
  • 3D Printed Wayfinding Signage
  • Complex Information Panels
  • Health and Safety Signage
  • Brand Implementation
  • Architectural Gold-Cut Vinyl
  • 3D Laser Cut Lettering
  • Toughened Glass Monoliths

 

“We’re delighted with the hotel, and I’m sure our visitors would all agree we’ve delivered on our vision to celebrate the quality of the historic setting, making it a beautiful space to socialise or relax.

“Morgans Consult really bought into what we were trying to achieve, offered innovative solutions to ensure our vision was realised.”

Vanessa Russell
Marketing Director, The Celtic Manor

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