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Trafford Centre, Manchester

Trafford Centre Manchester is one of the UK’s biggest and best loved shopping centres.

At 2.2million square feet, with over 200 shops, restaurants and leisure activities, navigating Manchester’s Trafford Centre can often be a challenge for some visitors – reducing shopping time and potentially leading to increased overwhelm and stress.

Trusted by some of the world’s most complex spaces, including Canary Wharf, King’s Cross, St. Pancras International, and The Met, Living Map’s technology enables retail spaces to provide visitors with a smooth shopping experience, guiding them effortlessly through the space.

Through our partnership with Living Map, we have implemented the technology in real world environments via our strategically positioned Living Map interactive kiosks. Fully branded, interactive and intuitive, these screens enhance the retail experience, ensuring inclusivity, and offer the client valuable data insights. The screens also provide a revenue stream for the client, offering each shop, restaurant or visitor attraction the opportunity to run advertising to ensure shoppers visit their premises.

At a glance

• Trafford Centre is one of the biggest and best loved shopping centres in the UK
• 2.2million square feet, with over 200 shops, restaurants and leisure activities.
• Is situated by it’s own bus station, and other public transport networks
• We are partners of Living Map and work closely with them to bring their cutting edge digital mapping and wayfinding technology to real-world environments.
• We’ve also implemented Living Map at Metrocentre in Gateshead.
• Our kiosks are fully interactive and intuitive.
• Kiosks are branded, ensuring they are highly visible during peak shopping times.

Brief

Working with our digital wayfinding partner, Living Map, we transformed the shopping experience for visitors to one of the UK’s biggest shopping centres, improving navigation, customer experience, and offering promotional and data analysis opportunities to the client.

Solution

To improve the experience for visitors, and deliver a seamless, efficient journey, Trafford Centre has implemented a digital solution to improve wayfinding and accessibility, with a live, digital map available on the centre’s website and on strategically positioned screen kiosks throughout the mall.

The interactive kiosks detail each retailer within the centre, car parks, entrances and services such as toilets, guest services and escalators/lifts. It offers live intelligence on each of these retailers and services, for example, if an escalator is out of service this will be highlighted on the map. Customers can also input where they want to go, such as a particular store, and the map will provide a direct route to that location.

We’re all used to using our phones to help us navigate A to B. Via Morgans Consult’s strategically positioned screen kiosks, and Living Map’s innovative wayfinding technology, visitors can easily plan their route through the complex mall, scan their personal QR code, and the route will be opened in their phone’s default browser.

According to the Papworth Trust, 20% of disabled individuals face challenges navigating shopping environments. Living Map’s digital mapping addresses this at Trafford Centre by providing stair-free routes and multilingual options, ensuring that all visitors can navigate the space confidently, regardless of mobility or language preference.

Solutions Supplied

  • Supply of interactive digital kiosks
  • Kiosk branding
  • Strategic positioning of kiosks
  • Living Map technology loaded and tested on all units

 

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