Transport For Wales, UK

Transport for Wales (TFW) was established by the Welsh Government in 2016 with the objective of transforming travel across Wales. Its purpose is to make sustainable transport the preferred option and to contribute significantly to addressing the climate emergency. Over time, TFW’s responsibilities have expanded considerably. Today, the organisation supports a comprehensive range of travel options, encompassing not only rail services but also buses, cycling, walking, and wheeling.

In 2023, Morgans Consult was successful in winning a competitive tender to deliver the organisation’s rebrand across Wales and its adjoining network.

At a glance

• Morgans Consult has been supporting Transport for Wales and it’s customers since first established in 2016
• TFW manages 248 National Rail Stations, which includes all 233 in Wales. The network covers various routes and services throughout the region.
• Morgans Consult provide a wide range of signage solutions and design services
• Solutions include wayfinding, branding and safety signage.

Brief

TFW is investing in the enhancement of station signage to improve wayfinding and placemaking, thereby increasing network usability and elevating the passenger experience.
Under this contract, Morgans Consult will assume responsibility for the design, manufacture, installation, and ongoing maintenance of signage throughout the network.

TFW outlined key considerations and requirements within the tender, and felt Morgans consult is best equipped to deliver on those elements, which include user-centric design, compliance with standards, sustainability, effective communication & collaboration, protecting history and heritage.

The Solution

Morgans Consult implemented a comprehensive wayfinding, signage and branding solution for TFW that addressed all key requirements outlined in their tender. Our approach began with implementing TFW’s user-centric design, ensuring clear and intuitive wayfinding through accessible typography, high-contrast colour schemes, and multilingual support, complemented by braille and tactile elements for visually impaired passengers.

Morgans Consult’s solution for TFW was centred on delivering high quality signage and branding that fully aligns with their brand standards and compliance requirements. We managed the entire process from design approval through production and installation, ensuring consistency and attention to detail at every stage.

To keep projects on track and maintain transparency, Morgans Consult held monthly progress meetings with the TFW team, where we review timelines, address any challenges, and confirm approvals before moving forward. This structured approach has enabled us to provide a reliable, efficient service that supports TFW in maintaining a strong and unified brand presence across their network.

 

Sign Types Supplied

  • Aluminium Composite Trays
  • Wall Mounted Panels
  • Post and Panels
  • Hanging Platform Signage
  • Projecting Signs
  • Totems
  • Banners & Posters
  • Slate Plaques

 

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